What is it about horror films that just lures people to watch it no matter how freaked out they get when it's all over and they say to themselves "Never again"? The same cliche plot, the not-so-great acting (considering all the actors have to do is run around and scream their heads off), the overused props...

What exactly is it about these that attract people to it? Because I personally get scared shitless every time I watch horror films. Yes, I'm a true chickenshit at heart. Scared shitless by a buncha talking dolls. I really don't know, I suppose it's the thrill factor, the adrenaline rush it gives you. Kinda like watching a real-live accident with all the gory-ness out there and you're pressing your nose against the car window as it drives away and your head turns towards to back to catch another glimpse of maybe some hint of blood on the floor. Malaysians.